Portfolio
A quick snapshot of previous client copywriting work. For long-form writing samples or to see non-public deliverables, please email me.
Client
The Sephardic Foundation on Aging
I helped The Sephardic Foundation on Aging complete their transition from a physical nursing home to a full foundation, with a new name; updated brand messaging; a strategy to communicate more inclusively about aging; and website content.
A memory: I had the privilege of visiting the Jewish Archive Center of New York to find primary source content to help me develop a timeline of their organization’s rich history in Brooklyn.
Client
Stride Consulting
Working with Verve Strategy, I helped Stride relaunch their brand and stand out against their competitors by communicating the short-term quality of their work with the long-term benefits of their coaching model.
Something to celebrate: Job application clicks and conversions more than doubled after updating their Careers section with new brand language.
Year
2022
Selected deliverables
Website audit + content
Brand messaging
Tagline: “Software that exceeds expectations today, Agile best practices to up-skill your team for tomorrow.”
Client
The Climate and Land Use Alliance
I helped The Climate and Land Use Alliance translate hundreds of pages of internal program strategy content into external one-pagers, accessible to audiences of all expertise levels. I also rewrote their website content as a part of a wider rebrand with Constructive.
Client
American Forests
With Constructive, I helped American Forests develop inclusive communications strategies for talking about Tree Equity and climate change.
Client
MPOWER Financing
I helped MPOWER Financing and its growing family of brands write friendly, fun, and informative content that speaks to its audience of international students around the world. I also developed a unique AI-informed style guide for quicker thought leadership development.
Something to celebrate: The content I wrote for their online student loan application helped increase conversions by over 100%.
Year
2022 - 2024
Selected deliverables
Website content
Loan application content
Tagline: “Fund your education. Live your dream.”
Client
Whitney Beard Coaching
Working with Verve Strategy and Yes—And, I helped Whitney Beard develop a new brand messaging platform for communicating her unique, empathy-driven approach to legal coaching.
Client
USAA Real Estate (now Affinius Capital)
With Siegel+Gale, I helped USAA Real Estate produce a sales video that communicated their bold, visionary approach to real estate – positioning themselves as a leader for tomorrow.
A memory: I worked alongside a team of videographers, animators, voice artists, and even a classical musician who composed a bespoke piece for the video’s background music.